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Google Digital 101 (Also known as DigitalSkillsNg) is a digital Awareness, Knowledge, Skills and Mastery Training and Mentoring Programme designed to leapfrog Nigeria to massive job creation, enterprise profitability, projects, programmes and policy visibility. It is a Youthnomics program powered by Google Nigeria, and implemented by MindTheGap, with other amazing Social Enterprises; AccessDriveNg TeamHRServices, EdupowerWorld, Hyelda etc.

It leverages the unique qualities and aspirations of the youth to INNOVATE, DIGITALISE and AMPLIFY every sector of the Nigeria economy thereby providing UNPARALLELED acceleration and global EXPOSURE for Nigeria GOODS & SERVICES. The DigitalSkillsNg NG training provides every youth with a day (3 hours) Digital 101 training that inspires and connect participants to Youthnomics community.

Google as a leading digital service provider and the world biggest search engine is in collaboration with MindtheGap Foundation (a nonprofit project based organization) to deliver a digital marketing training across the nation to equip and empower 400,000 Nigerian youths with digital skills.

Nigerian youths have been identified as the most promising resources and the strength of the country. The youth demography makes about 70% of the Nigeria’s total population. Therefore, if actively inspired towards leveraging digital media for promoting and creating jobs, they tend to bring more value to the economic system of the country beyond the oil.

It has been proven that the digital economy is a platform for growth for the entire Nigerian economy, if well harnessed. Digital economy will be the driver of agriculture, transportation, health-care/medicine, education, banking and finance, among others.


Before we set up a goal in Google Analytics, let’s draw a distinction between two types of goals: business goals and Google Analytics Goals.

Business goals are actions you want your user to take on your website. Each time a user completes one of your business goals, we call this a “conversion.” This could be signing up for a newsletter or buying a product.

But in Google Analytics, you use a feature called “Goals” to track these conversions. Once you configure Goals, Analytics will create conversion-related metrics. like the total number of conversions, as well as the percentage of users that converted. We refer to this as the “conversion rate.”